How I Shop (beauty Edition): Crown Affair’s Dianna Cohen

The beauty founder shares her hair-care-as-self-care philosophy and where she turns for product recommendations.

Our “How I shop for highlights” series captures how characters buy clothes. It can be a social experience, and a deeply personal one; at times, it can be impulsive and entertaining, at others, purposeful, a chore. The same goes for beauty – and there’s a lot to unpack the way we discover, test, and purchase hair, skin, makeup, fragrance and health products. Now, we’re working on all of that with “How I Shop: Beauty Edition.”

When your entire career is in the field of consumer goods, you are bound to become someone who knows how to make the best products on the market.

How I Shop (beauty Edition): Crown Affair's Dianna Cohen
How I Shop (beauty Edition): Crown Affair’s Dianna Cohen

Dianna Cohen started beauty as an intern and editor at Into The Gloss in 2012. “That experience opened up to me the power of beauty to connect us more deeply online” , she told Fashionista. Her next career path is associated with hit brands, especially in the high-growth consumer startup space – Away, Outdoor Voices, Harry’s, Spring and Tamara Mellon – before when deciding to start her own hair care business, Crown Affair.

It’s not surprising, then, that Cohen’s personal beauty routine is a broad but also highly curated, purposeful and rife with brands known for their branding and their marketing. Of course, hair care is central to her own regimen – and it’s a topic that has… roots (sorry) for her.

“I’ve always been the one you go to for hair advice. Growing up, I found confidence through taking care of my hair. else,” she says. “The only thing I enjoy more than testing new products and processes is talking to others about what works for them. I started sharing a Google doc filled with all the knowledge I obtained through word of mouth and research. From learning to care for different hair types and textures, to having hair reflect our culture and identity, hair has become a hobby and a point of view. new connection.”

Earlier, Cohen shared how she shop for beauty products, her hair-care philosophy like self-care, and how to wash her face CeraVe was partly inspired by her brand’s upcoming shampoo. .

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