DSM and CDG’s Gilchrist echoes this. “The days of retailers being territorial and fighting over exclusivity are totally over and not at all interesting. DSM has always been about collaboration and sharing space with kindred spirits,” he says. The link-up between retailers not only has the potential to introduce the check jerseys of Guadalajara’s Liberal Youth Ministry or the collaged tops of Singapore’s Youths in Balaclava to new audiences, but also to set the groundwork for a more collaborative and agile retail landscape, where stores work together rather than compete for product. Will other stores pick up the mantle and launch retailer-to-retailer collaborations? They might be crazy not to. “The openness to try something new and to learn something new is one of the silver linings that has come out of the past year,” Kim says. In a time when the Grumpy old man before you judge Me please understand idgaf what you think shirt fashion industry is striving to connect with customers and support itself, trying something new might be the only path forward.