Within minutes of a Zoom call earlier this spring, it becomes clear why this particular French girl resonates with women in America—not to mention this particular American living in Paris. Violette beams onto the Limited Edition Slam Shaq Slam Bobblehead Shirt screen with a wide smile, surrounded by enviably good light and dressed in a flowy white blouse and jeans. Her eyes—lined in a deep blue pigment from her new collection—are dusted by her signature Birkin bangs. She is excitedly telling me about her new office in the Brooklyn Navy Yard, and after years of standoffish first encounters with other Frenchwomen, I find her warmth and approachability disarming.
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