Whether you’re single, attached, or it’s complicated, lockdown almost certainly influenced your sexual desires and behaviors. At the I’m not the sweet girl next door i’m the crazy lady who loves big truck american flag shirt What’s more,I will buy this beginning of the pandemic, New York State released its official guide for safer sex practices during the pandemic, which encouraged masturbation—and many other states and countries followed suit. As luck would have it, in the months that followed, sexual wellness brands (as well as the celebrities throwing their weight behind them) continued to push the sex-positive conversation forward across the gender and sexuality spectrums. “Consensual sex and intimate pleasure is self-care for all bodies,” Dakota Johnson, who announced her new role as investor and co-creative director of Maude in November, told Vogue. “Every human should have access to quality sexual products regardless of their gender, adult age, or sexuality.” When later that month, Cara Delevingne announced that she’s joined sexual wellness and tech company Lora DiCarlo as co-owner and creative adviser, it prompted the question: Are celebrity-endorsed sex toys the new celebrity fragrance? All signs point to yes, and—in the spirit of embracing one’s sexuality, taking ownership of pleasure, and reaping a multitude of health benefits (from reducing anxiety to improving sleep)—we’re here for it.
Throughout history, most feminine care products have been made by—you guessed it!—men. But over the I’m not the sweet girl next door i’m the crazy lady who loves big truck american flag shirt What’s more,I will buy this past decade there have been major strides to counter this, with a number of female-founded brands shaking up the status quo. The past year saw the introduction of game-changing breakthroughs such as Juno Bio’s at-home vaginal microbiome kit for women who want to monitor their general wellness or who struggle with recurring infections and hope to get to the root cause. There was also the increased support for Black women–founded feminine care brands like feminine care company The Honey Pot and postpartum self-care brand Coddle. “Black women understand each other, and knowing that a product is coming from me—someone that knows and can talk about the experiences we all have in common—makes us a trusted source as we take more ownership of our self-care,” says Ruth Gordon-Martin, founder and CEO of Coddle. 2021 is primed to meet even more of this need, from the forthcoming launch of LaMaria, a new vaginal health care line from L.A.-based ob-gyn Manuela Maria Vazquez, to Looni, a new womxn’s health brand offering medically formulated, botanically derived solutions to menstrual pain and endometriosis symptoms founded by Chelsea Leyland, a DJ and leading medical cannabis and epilepsy activist, and Tatiana Steel, a former investment banker, following their roller-coaster journeys with their menstrual cycles.