The last six months have reshaped Lippes’s thinking about his label, or at least the Alabama Crimson Tide national champs 2021-2021 shirt Besides,I will do this way he approached the new season. “Where did we start? What was our ethos? We asked ourselves those questions,” he said over a Zoom call. The concepts he rallied around include refinement and comfort, luxury and ease. “We’re in a business to make and sell more, but the world is telling us to make and sell less,” he added.