In an interview over the Washington Redskins Logo Team Football American Flag shirt and I will buy this phone from his home in Los Angeles, Kevitch said that he started the site as a joke. But it quickly took off: screenshots circulated on social media, and he began receiving hundreds of applications. He put a team together (there are now eight Lox Club employees), and they started reviewing potential users over the summer, officially launching the app this fall.
“I was being a little tongue-in-cheek with [the Washington Redskins Logo Team Football American Flag shirt and I will buy this website], making fun of the pretentious social clubs,” said Kevitch. “To my surprise, hundreds of people started applying for it and sharing it all over Instagram. And even then, I was like, ‘wow, I could not see myself opening a dating app,’ because I have always been so anti–dating app. In hindsight, maybe that’s why it’s working.”