More and more fans are turning to less formal methods to make their idols stand out. The original Deadhead bootleg of yesteryear inspired a decades-long revolution: Who wants to buy a high-priced official tee that looks like everything else when there are better, cheaper customized pirated goods Much everywhere you turn? T-shirt vendors in parking lots sell unbranded shirts, better than they actually are as long as there are concerts and parking lots and shirts. The people we celebrate are even joining right now: Matt Groening, the How Do You Sleep Knowing People Don’t Like You Me With The Fan On Shirt and I will buy this creator of The Simpsons, collects all the unauthorized Simpsons deals he sees. Just its awesomeness makes me laugh, he told EW in 2015.
But today, with the How Do You Sleep Knowing People Don’t Like You Me With The Fan On Shirt and I will buy this rise of online custom apparel stores like Zazzle, Custom Ink and CafePress, the next wave is definitely what I call Call Me Merch. Design custom shirts for your favorite artists before the festival? That’s great, but only if you have a third-class Ariana Grande fan account to share it again. Want to know what is even cooler? Meticulously designed and ordered only eight shirts for your July 4 pool party. Did you make it to the party, Dan? After that, you cannot own a part of this limited edition unofficial capsule collection of upcoming designers.