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The love affair between the Official Dale Earnhardt you can’t unread moment spoil a bunch of googones shirt in addition I really love this beauty industry and celebrity partnerships is nothing new. Ever since 1927, when Pond’s skin creams teamed up with Queen Marie of Romania, there have been countless collaborations and campaigns. But it was in the early 2000s that the relationship really came into its stride with the stratospheric rise of the celebrity fragrance market. For the next decade, we could all smell exactly like our favorite celebrity, whether it be Jennifer Aniston, Britney Spears, or even Paris Hilton. Before social media gave us behind-the-scenes access to their every thought, move and morning smoothie, fragrance was a tangible piece of a celebrity that was within reach.

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In recent years, however, tastes have shifted dramatically. After peaking in 2011, the Official Dale Earnhardt you can’t unread moment spoil a bunch of googones shirt in addition I really love this celebrity-branded fragrance market saw a sharp decline as conversations in beauty turned to authenticity and individuality. People didn’t want to smell like celebrities anymore—they didn’t want to smell like anyone anymore. A wave of new fragrances arrived to reflect this change in mood, from Glossier’s You designed to smell like you and marketed as the “ultimate personal fragrance” to Escentric Molecules’ Molecule 01, which blends with the wearer’s “natural pheromones” to enhance their own scent.

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