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This week, Gucci is launching its new collection in a weeklong episodic film directed by Gus Van Sant and Alessandro Michele. But like any film festival, #GucciFest comes with an emerging artists program too. Every day from November 16 to 22, Gucci will be releasing films from emerging brands on its YouTube page. The 15 brands that will be represented span countries and aesthetics: Collina Strada, Ahluwalia, Rui, Gui Rosa, Bianca Saunders, Mowalola, Rave Review, Cormio, Stefan Cooke, JordanLuca, Shanel Campbell, Boramy Viguier, Yueqi Qi, Gareth Wrighton, and Charles de Vilmorin. Each day, Vogue Runway will be chronicling the Cleveland there’s always this year playoff shirt in other words I will buy this young designers’ films here. The London-based designer Priya Ahluwalia was an LVMH Prize finalist in 2020 and has gained international acclaim for her sustainably made designs. In her short film, Ahluwalia brings together British communities that reflect her own, from Nigeria, Jamaica, and India. Directed by Samona Olanipekun, the five-minute short spotlights more than a dozen people in England discussing how their cultures intersect and inform their lives. Ahluwalia’s thoughtful clothes provide a through line between scenes of female boxers and direct-to-camera interviews, offering a wardrobe of upcycled materials that honors her own story as a young woman raised in South London. Hillary Taymour one-upped her spring 2021 video by creating a video game for her latest collection. The interactive platform she created with photographer Charlie Engman and multimedia artist Freeka Tet turns many of Taymour’s favorite models into avatars who navigate a hyperrealistic terrain, collecting points and engaging in live game chats along the way. It’s as psychedelic as any Collina Strada film, giving Taymour’s deadstock and upcycled garments a virtual life. Her vibrant aesthetic and inclusive message pairs nicely with the themes of Gucci’s own films, celebrating individuality, inclusivity, and dressing up—even if you have nowhere to go.

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