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This week’s must-follow account is Claudya Moreira (@claudyamoreira1), a 34-year-old creator based in Lisbon, Portugal. On TikTok, she shows you endless ways to wear and style scarves—she’s found more than 50 ways so far. She has an inventive streak: She can fashion scarves into handbags, skirts, capes, and tops. One of her most popular videos shows her threading a scarf through button holes on a vest to make a belt. Her videos have become so popular that she launched her own scarf brand, Zafia, in September.
Moreira’s love of scarves traces back to her upbringing. “In Cape Verde island, where I was born, elder women wear a scarf tied around their heads so that younger people would know to treat the Mayo Bowl Champions 2021 T-Shirt in contrast I will get this elder women with the utmost respect,” Moreira says. “When I look back to my childhood, I’ve always had contact with scarves—seeing my grandmother, who raised me, wearing it tied to her hair.” Having always incorporated the accessory into her wardrobe, Moreira then brought her obsession with scarves to TikTok in April, where her styling tips took off. When you can turn a silk scarf into a long-sleeve, asymmetrical crop top, you’re naturally going to get attention.