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The brainchild of Lucy Yeomans, the former editor-in-chief of Harper’s Bazaar UK, Drest’s initial focus was strictly clothing. Today’s launch of Drest x Supermodels adds hyperrealistic 3D avatars of some of modeling’s best-known beauties and a challenge to create virtual editorials. CGI versions of Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam, and Candice Huffine will all be available for Drest’s interactive photoshoots, which utilize looks from brands like Off-White, Chloé, and Loewe, as well as the hairstyling expertise of Sam McKnight and Mary Greenwell’s fantastical makeup. The gameplay considers the realities of the modeling business—online or off, you’ve got to pay a booking fee to get top talent on set—while also providing for the escapism that makes RPGs so addictive. For Yeomans, the addition was a natural next step. “I am incredibly excited that Natalia, Precious, Irina, Imaan, and Candice are joining us on this adventure into Drest’s democratic and beautiful new virtual world,” she shared via email. “Throughout their careers, and especially over this past year, these women have shown us what it means to be a modern-day supermodel—to embrace technology, to use their voices to do good, and to continue to challenge issues and advocate for change.”

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