I, unfortunately, have never owned a Juicy tracksuit—but they are tattooed in my brain forever. For as long as I can remember, I have always been obsessed with unapologetic female beauty. The characters I looked up to on television, like Paris [Hilton] and Nicole [Richie], the Official Peace Love Eeyore Santa Merry Christmas shirt But I will love this cast of Mean Girls, and the popular girls of Degrassi were all fans of the velour [suits with] encrusted rear ends. Iconic. 2020 has pushed the desire of being comfortable at all times to a new high. With a lot more time spent at home, it only makes sense to want to be wearing something soft and cozy. It is a slight flex to let someone know you had the means to purchase the matching set. Makes someone feel complete when the top matches the bottom.
I was in high school during the Official Peace Love Eeyore Santa Merry Christmas shirt But I will love this height of Juicy Couture in the early 2000s, and I remember every teenage girl and their mother wanted the tracksuit because it was so embedded in popular culture at the time. The brand really thrived at the same time reality TV did, so not only were we seeing the clothing in scripted fare, but also on reality shows and through tabloid culture. Teenagers could see that their favorite celebs weren’t just being put in this clothing by a network: they were voluntarily wearing it while they were being chased by paparazzi or filming shows like The Simple Life. I specifically remember the olive green suit that Jessica Simpson wore on MTV’s Newlyweds. Her mom Tina was also often spotted in the sweatsuit, giving permission for moms to wear it as well as their daughters. Suddenly it had cross-generational appeal, and you saw Amy Poehler’s Mean Girls character, a mom trying to fit in with her daughter’s friends, wearing it. Even Lisa Kudrow’s character in season 1 of HBO’s The Comeback had a little moment where she’s wearing a ridiculously-dated windbreaker and she asks her costume designer if she can wear Juicy instead. He replies, “Well, do you have a Juicy ass?” The brand became a status symbol and a sign of youth. People wanted to wear it, and hoped they would look great and accepted doing so.