I did not have Juicy Couture because, unfortunately, the Hey Hey chicken oh CHristmas Chicken oh Christmas Chicken shirt also I will do this branding wasn’t geared toward teenage men at the time, and I was an in-the-closet teen in Ohio who didn’t quite feel comfortable wearing the women’s (although lord knows I would’ve liked to). I think it’s great that the tracksuit is having a comeback. 2020 is filled with so much stress and uncertainty that we all just want to be transported to a simpler time. Nostalgia is a powerful drug, and I always think we clutch onto it even tighter during turbulent times. The moment we see or touch the fabric of Juicy, we are instantly reminded of the early-aughts, and although the country certainly went through difficult times back then, we tend to associate the Juicy Couture brand with the good, and simply forget the rest.
To me, the Hey Hey chicken oh CHristmas Chicken oh Christmas Chicken shirt also I will do this tracksuit will never lose its It factor. No matter who tries to make a tracksuit, it will never emulate the Juicy feel. I love how glamorous it makes me feel. The 2000s fashion is my personal style, so the Juicy girl aesthetic is something that will forever be relevant to me. Seeing my favorite celebrities like Paris Hilton, Britney Spears, Beyoncé, and Kim Kardashian wear Juicy Couture is what got me into the brand and had me dreaming about wearing tracksuits. Over the years, Juicy has become a luxurious and symbolic brand to wear, something to be proud of owning, especially if it’s an “OG” piece. It is instantly recognizable anytime you see it.