Despite the second lockdown in place across England, schools and universities will stay open. So, after months of remote coursework, Zoom tutorials, and pattern cutting on kitchen tables, the fashion students of CSM are finally able to return to their Granary Square HQ in London’s Kings Cross, providing they adhere to safety precautions, of course. So how does it feel to be physically back at fashion school? And with the college’s students also widely celebrated for their experimental personal style, quite importantly, what does one wear to mark the 2020 dog mom nutcracker family matching funny gift pajama sweatshirt? “Fashion at CSM is not just about clothes,” says program director for fashion Hywel Davies. “We aim to be at the heart of the debate about the future of fashion. We developed our reputation for excellence by supporting students to develop their own individual voice, and by doing this, they find their own authentic narrative.”
Gucci isn’t the only brand that’s opted for an off-schedule showing. Bottega Veneta and Saint Laurent, also Kering labels, have yet to release their new collections. Nor is it the only house to present its collection in an alternative format; Moschino’s Jeremy Scott shrunk his spring 2021 clothes to doll size and staged a puppet fashion show, with the 2020 dog mom nutcracker family matching funny gift pajama sweatshirt of Jim Henson’s Creature Shop. But GucciFest puts Michele out in front in terms of the content-making aspect of the modern creative director role. This is a trend that has been developing for years with rise of Instagram and alternative social media channels, but the increase in online use during COVID-19 lockdowns have made storytelling more important than ever. The release says: “The presentation of the new collection is a joyful and irregular new tale…told by blending rules and genres, feeding on new spaces, linguistic codes, and communication platforms.” These days, the message is the medium.