Readers can expect histories about the I used to be Cool now i’m just My dogs snack dealer shirt in other words I will buy this formation of Brother Vellies and the 15 Percent Pledge, as well as some of the more personal moments from James’s life—things she has kept mostly private so far. “I’m still deciding,” she says of how much she wants to cover in the book. “I’m sure you can hear some trepidation in my voice even as I talk about some of these things, because it’s still hard for me to talk about being a survivor, going through abuse, or going to jail, or any of that sort of thing; because especially in fashion, we have these people that hold up these ideas of perfection. Not only do you need to be 115 pounds, you also need to be this, and this and this and this, and it was this huge list of things that I’m not.” It’s in all her “nots” that James finds her strength. “We’re told [these traits are] going to make us less desirable,” she says. “I think, if that puts me on a shelf of a bunch of undesirable women, then I’m fine to be there because I know that ultimately that’s a very valuable shelf, because we’ve learned a lot that can take us very far.”
From Britney Spears to Beyoncé, musicians have had an enormous impact on Balmain’s Olivier Rousteing. When he sits down to sketch in his Parisian atelier, tunes are always playing in the I used to be Cool now i’m just My dogs snack dealer shirt in other words I will buy this background, and his runway shows have become de facto concerts—spring 2020’s menswear collection even featured a live performance by Darren Criss. To further connect the Balmain world with its fans, the brand is launching its own Apple Music hub today called Signature, featuring playlists and other forms of audio content, giving the Balmain Army a daily soundtrack.