Creating a circular beauty industry is proving incredibly difficult. The Vote truth over flies fly swatter Biden 2020 shirt cosmetics and personal care categories face an obstacle course on their quest for sustainability, with hoops to jump through that include toxic ingredients, hazardous waste from common items like nail polish and perfume, plus so, so much plastic. The United Nations estimates that we produce 300 million tons of plastic trash every year (nearly the weight of the entire human population), and beauty packaging is largely to blame thanks to pumps, mirrored compacts, and caps that can’t be processed by curbside recycling programs. Up to this point, much of the innovation in low-impact environmental practices has been led by adaptable indie brands that set the standard for Big Beauty with clever mushroom-based Styrofoam alternatives and compostable materials. Today, Nordstrom’s TerraCycle partnership takes a significant step toward a more circular future with BeautyCycle, a product take-back and recycling initiative accepting a high-low mix of used-up beauty staples that matches your medicine cabinet—rather than the store’s inventory.
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