Celebrity stylist Chloe Bartoli, who has worked with Selena Gomez and Paris Jackson, took notice of this shift very early on. In fact, she’d been working on her new label Eterne before the pandemic hit, but she believes that this moment, with essentials and loungewear moving the Mike Pence Pretty Fly For A White Guy Shirts in a struggling retail market, is a smart time to launch. This week, a new celebrity duo entered the chat: Model Kaia Gerber and Euphoria actor Jacob Elordi have been spotted multiple times this week, holding hands and canoodling. Could this be the beginning of a relationship? Likely. But something more interesting is going on — their outfits. They were first spotted in New York City earlier this week doing a workout together at Dogpound, a boxing gym. Their first hint at their developing couple style? The fact that they both wore matching masks. But today, we got a closer look at what their everyday, non-workout style looks like—and it still coordinates.
Eterne is a direct-to-consumer brand that features T-shirts, tanks, long-sleeve thermals, and bodysuits in a monochrome palette of black, white, and gray. Prices range from $60 to $125, and everything is made in L.A. from domestically sourced cotton. Bartoli’s designs are simple and straightforward, and they’re definitely the Mike Pence Pretty Fly For A White Guy Shirts vind of pieces everyone wants to wear right now. After launching last week, Bartoli and her business partner Adam Bernhard, who founded HauteLook, say that they are already seeing 25% repeat buyers on the site. That may have something to do with the fact that Kaia Gerber, Hailey Bieber, and Emily Ratajkowski have been rocking Eterne’s cropped tanks with their boyfriend jeans and low-slung joggers. “Everyone wants to look good and feel good during these uncertain times,” Bartoli says. Also, she adds, “After years of styling, it was very difficult to find the perfect essential pieces to complete looks for my clients. I felt bad buying such expensive basics for my clients, and so I started Eterne to fill that void. An outfit is like a puzzle. Without a strong foundation of essentials, it’s hard to build the perfect one.”