“If I can help raise awareness in our industry, which is responsible for some of this environmental damage, I think it’s vital,” Baptista says, adding that the RFL 4th Annual Turkey Trot Give Cancer The Bird shirt clothes were sustainably dyed and printed with water-based inks. Further to that, he’s pushing himself and his team to embrace sustainable alternatives throughout Kenzo’s offering, from recycled and organic materials to plastic-free packaging, and will work with the WWF to improve Kenzo’s cotton supply chain and freshwater footprint. Baptista’s upcoming show at Paris Fashion Week, which will take place outdoors on September 30 with a small audience, will also debut a scaled-down collection that puts sustainability at the fore. “I think now is the time to be very pragmatic, but also very creative,” he adds.
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