BE THE SOLUTION SHIRT

BUY IT: BE THE SOLUTION SHIRT

BE THE SOLUTION SHIRT

“Potato-ing” is Moosvi’s secret sauce, a technique that he uses to brand his deliciously warped work. Moosvi tinkers with well-known fashion symbols, putting them into the BE THE SOLUTION SHIRT banal (like Louis Vuitton monogrammed shorts) or the ridiculous (a Teletubby in a yellow Louis Vuitton monogrammed onesie). Those tongue-in-cheek applications can be wonderfully disorienting. His current collection, which moves away from bootleg and more into what he calls “mature swag,” has plenty of these signatures. “I’m over the Gucci-Louis, Gucci-Louis stuff. I have more to offer,” says Moosvi. “And I personally like calmer clothes like the stuff I’m making now.” Some of those “calmer clothes” include a camp shirt that is printed with home phones, DVD players, and satellites that boast a “Potato Network” logo, and a full noughties denim look that is printed with Bratz-meets–Betty Boop cartoons and pockets embroidered with “Potato.”

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