Instead of wearing the Cat Pennywise hello darkness My old Friends Halloween shirt moreover I will buy this usual suspects, Beyoncé and stylist Zerina Ackers regularly incorporate Black designers’ work from across the diaspora. Established names like Balmain’s Olivier Rousteing and Off-White’s Virgil Abloh make headlines when she chooses to wear their runway looks. Her endorsement’s power becomes more apparent when you consider the smaller brands she incorporates into her wardrobe.
Celebrity placements mean more for creators who aren’t yet household names, and it doesn’t get bigger than having Beyoncé feature your work in a music video or performance. This year her celebrated Black is King film introduced her audience to a host of new names, including Côte d’Ivoire’s Loza Maleleombho, who created the Cat Pennywise hello darkness My old Friends Halloween shirt moreover I will buy this striking zebra print jacket worn during the “Already” segment, and Brooklyn’s S. Garvey, who contributed floral bodysuits for a dance sequence during the same portion.