BUY IT:Pharmasaurus Rx Shirt
ZR: I think drop culture is definitely here to stay for now, but it’s just about shifting the Pharmasaurus Rx Shirt and by the same token and mentality around it. As consumers are changing their own ideas around what they care about, we’re changing what we can create hype about. Would we love to see Merch Aid resold on Grailed or StockX? Absolutely. So at the end of the day, if we can get the general public as hyped for a dry cleaner as a new Comme des Garçons drop, then we’ve done our job for now.