ZR: I think drop culture is definitely here to stay for now, but it’s just about shifting the Moi Mauvais Caractere J’ai Juste Pris Exemple Sur Marraine Shirt Besides,I will do this mentality around it. As consumers are changing their own ideas around what they care about, we’re changing what we can create hype about. And it appears we’re headed in that direction. We’ve received comments comparing Merch Aid drops to Supreme drops, which we find hilarious considering that it’s merch for, say, a local New York deli. So at the end of the day.